Founded over forty years ago, Cobra is a specialist in distributing Hifi and TV products. Its philosophy is its triptych of expertise, selection, and price. Cobra brings its know-how to a selection of the latest products: hi-fi, home cinema, TV, video projection, multiroom, mobile sound and headphones.
Before using a marketing personalisation tool, Cobra managed its e-commerce site manually. With this management method, Cobra encountered an issue regarding relevance. The company needed to refine their recommendations on a website with no personalisation tactics.
The retailer wanted to make the most of automation to enrich its advice and save time. The retailer turned to Netwave and its next-generation marketing personalisation technology. Cobra went from a time-consuming and tedious manual management system to an efficient and relevant system!
Would you like to know more? Check out this case and its result on the Cobra and Netwave collaboration!
