No one can now ignore the near omnipresence of artificial intelligence. It is everywhere, from our daily sports or diet applications to the decision support systems of the world's largest companies, via visual or semantic recognition platforms.
Improved ad targeting and e-commerce site design, personalised customer service and lead acquisition... Artificial Intelligence is transforming the marketing industry. Much more than just a tool for saving time and automating thankless tasks, because of its ability to process large volumes of data, it contributes to considerably improving the customer experience, standing out from the competition and, ultimately, promoting the growth of companies. Here are some explanations!