Jean-Luc Bernard

Recent Posts

E-commerce: segmented marketing is dead; long live individualised marketing!

Posted by Jean-Luc Bernard on Jan 23, 2023 9:30:00 AM

Marketing is applied at different stages of the buying cycle: acquisition, conversion, loyalty... And each stage has its own objective. In the acquisition phase, the challenge is to generate traffic on your e-commerce site. In the conversion phase, the aim is to transform the site visitor into a customer.

While segmented marketing can be effective for acquisition, it quickly shows its limits regarding conversion and loyalty. Individualised marketing is, therefore, much more relevant. Here are some explanations.

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Topics: E-commerce

Personalised product recommendation: the importance of an easy-to-set-up solution

Posted by Jean-Luc Bernard on Jan 20, 2023 4:58:22 PM

Are you thinking of adopting a personalised product recommendation platform? It's a great idea! It will help you improve your customer experience and save time in your sales animation. It will even allow you to increase your sales significantly! However, choosing the right tool that will enable you to create real value is important. For this, ease of configuration is essential. Here are some explanations.

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Topics: E-commerce, Personalisation, Recommendation

E-commerce and personalisation: how to offer the right product, at the right time, to the right person?

Posted by Jean-Luc Bernard on Nov 25, 2022 3:26:30 PM

Do you want to personalise your interactions with your e-commerce site visitors? This is an excellent idea! But for effective results, you need to be able to offer the right product, at the right time, to the right person. How can you do this? Here are the answers.

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Topics: E-commerce, Personalisation

E-commerce: why it's essential to automate your sales process

Posted by Jean-Luc Bernard on Nov 25, 2022 3:17:02 PM

The customer experience is, more than ever, at the heart of the concerns of online retailers. Consumers have become accustomed to having their online shopping experience tailored to their profile and needs. When attracting new customers, it is essential to know what they want to put forward. Without this, the conversion rate is unlikely to reach new heights.

The commercial animation of a merchant site must also be perfectly adapted to its target to be effective. However, this process is tedious and requires considerable human resources. The solution? Automation through artificial intelligence.

Automating the sales animation process saves time and offers many other benefits that will make it indispensable for your business.

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Topics: E-commerce

5 of the best in-shop customer relation practices to be re-enacted on your e-commerce sites

Posted by Jean-Luc Bernard on Nov 7, 2022 5:06:21 PM

Customer focus is the key to success, whether a physical shop or an online platform. But how do you maximise customer satisfaction and experience in the digital e-commerce environment? How can we implement the best in-store customer care to the Internet user’s independent purchasing journey?

Inductive Artificial Intelligence offers the prospect personalised shopping suggestions in real time. Able to compensate for the lack of human intermediation, this technology reproduces the most efficient in-store salespeople practices perfectly and transparently for the Internet user.

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Topics: E-commerce

E-commerce: understanding a customer's expectations in real-time, the power of weak signals vs strong signals

Posted by Jean-Luc Bernard on Nov 7, 2022 4:49:04 PM

Understanding a customer's expectations in real time to offer personalized suggestions: it's every e-commerce site's dream! However, knowing which aspects to consider when personalizing the customer experience is difficult. Should you focus on strong signals? Weak signals? How to take them into account? Debunked.

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Topics: E-commerce

E-commerce: why is your site's sales activity just as important as acquisition?

Posted by Jean-Luc Bernard on Oct 17, 2022 11:25:18 AM

Whether a web giant or a more modest merchant site, sales performance requires investment in traffic management. The reason is simple: without visitors, there is no conversion and, with minimal traffic, limited turnover! But beware, a large audience is not necessarily synonymous with an explosion of turnover ... variations in the conversion rate are correlated to many factors.

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Topics: E-commerce

3rd generation AI: the AI revolution

Posted by Jean-Luc Bernard on Sep 20, 2022 8:30:00 AM

No one can now ignore the near omnipresence of artificial intelligence. It is everywhere, from our daily sports or diet applications to the decision support systems of the world's largest companies, via visual or semantic recognition platforms.

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Topics: Personalisation, E-marketing, Artificial Intelligence

Phew! Our customers are (very) satisfied!(Satisfaction survey June 2022)

Posted by Jean-Luc Bernard on Jul 7, 2022 4:41:48 PM

When going on vacation, just to reassure ourselves about our usefulness and leave with peace of mind, we measured the satisfaction of our customers.

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Topics: News

Netwave AI technology patented in 38 additional countries

Posted by Jean-Luc Bernard on May 31, 2022 6:22:59 AM

It is always very nice to receive the official document that recognizes our patents in 38 European countries and thus protects Netwave's Inductive AI technology, specifically designed to generate the most individualized and relevant real-time digital interactions. Many thanks to the work carried out over the past 7 years by Jean-Pierre MALLE and the REGIMBEAU firm: 87 patents now in 43 countries.

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Topics: News