Are you thinking about integrating a personalisation platform for your e-commerce site? It's a great decision that will allow you to better customer experience while saving time in your sales activities. It could even boost your sales! However, there's one condition: choose the right tool that will genuinely make a difference.
More and more players are offering personalisation solutions, but not all are equal. Moreover, the number of e-commerce sites that use these tools is also increasing. Therefore, choosing the right tool is essential to avoid unrealistic sales pitches and stand out from the competition.
So, what criteria should you include in your specifications? Which technology should you choose? What are features essential for effective personalisation? This white paper will give you 20 key points to consider when choosing your marketing personalisation solution.
The programme includes 6 detailed selection areas:
- Visitor knowledge
- Relevance
- Mastery
- Adaptability
- Ease of implementation
- Security
