For many e-commerce sites, it is not easy to position themselves as key player in online sales. Differentiating yourself from the competition, meeting consumer expectations, offering them a tailored experience, gaining profitability... There are many challenges to be met. In this context, adopting a real-time personalization solution can be a high value-added solution: individualizing suggestions to meet the real needs of your visitors will allow you to differentiate yourself and increase your sales. If you are still hesitating to take the step, here are 5 good reasons to adopt a real-time personalization solution on your e-commerce site.

There are more and more e-commerce sites on the web, but not all of them have a good conversion rate. In this ultra-competitive context, increasing the conversion rate becomes a priority for e-commerce sites. To improve your conversion rate, first, it’s necessary to calculate and analyze it to implement effective actions and levers that attract and retain the user. What are the tips for understanding visitor behavior and increasing your e-commerce conversion rate?