Marketing is applied at different stages of the buying cycle: acquisition, conversion, loyalty... And each stage has its own objective. In the acquisition phase, the challenge is to generate traffic on your e-commerce site. In the conversion phase, the aim is to transform the site visitor into a customer.

While segmented marketing can be effective for acquisition, it quickly shows its limits regarding conversion and loyalty. Individualised marketing is, therefore, much more relevant. Here are some explanations.

Are you thinking of adopting a personalised product recommendation platform? It's a great idea! It will help you improve your customer experience and save time in your sales animation. It will even allow you to increase your sales significantly! However, choosing the right tool that will enable you to create real value is important. For this, ease of configuration is essential. Here are some explanations.

Do you want to personalise your interactions with your e-commerce site visitors? This is an excellent idea! But for effective results, you need to be able to offer the right product, at the right time, to the right person. How can you do this? Here are the answers.

The customer experience is, more than ever, at the heart of the concerns of online retailers. Consumers have become accustomed to having their online shopping experience tailored to their profile and needs. When attracting new customers, it is essential to know what they want to put forward. Without this, the conversion rate is unlikely to reach new heights.

The commercial animation of a merchant site must also be perfectly adapted to its target to be effective. However, this process is tedious and requires considerable human resources. The solution? Automation through artificial intelligence.

Automating the sales animation process saves time and offers many other benefits that will make it indispensable for your business.

Customer focus is the key to success, whether a physical shop or an online platform. But how do you maximise customer satisfaction and experience in the digital e-commerce environment? How can we implement the best in-store customer care to the Internet user’s independent purchasing journey?

Inductive Artificial Intelligence offers the prospect personalised shopping suggestions in real time. Able to compensate for the lack of human intermediation, this technology reproduces the most efficient in-store salespeople practices perfectly and transparently for the Internet user.

Understanding a customer's expectations in real time to offer personalized suggestions: it's every e-commerce site's dream! However, knowing which aspects to consider when personalizing the customer experience is difficult. Should you focus on strong signals? Weak signals? How to take them into account? Debunked.

Whether a web giant or a more modest merchant site, sales performance requires investment in traffic management. The reason is simple: without visitors, there is no conversion and, with minimal traffic, limited turnover! But beware, a large audience is not necessarily synonymous with an explosion of turnover ... variations in the conversion rate are correlated to many factors.

Are you thinking of automating and customising your e-commerce site's sales activities? This is an excellent idea! This powerful lever allows you to optimise your company's resources and offer a differentiated, customised service to consumers. To support e-commerce sites in this direction, Netwave has developed an Artificial Intelligence technology specifically designed for real-time interaction, the inductive AI, which makes personalised suggestions to site visitors on an industrial scale. Explanations.

No one can now ignore the near omnipresence of artificial intelligence. It is everywhere, from our daily sports or diet applications to the decision support systems of the world's largest companies, via visual or semantic recognition platforms.

Founded over forty years ago, Cobra is a specialist in distributing Hifi and TV  products. Its philosophy is its triptych of expertise, selection, and price. Cobra brings its know-how to a selection of the latest products: hi-fi, home cinema, TV, video projection, multiroom, mobile sound and headphones.