Blog

E-commerce and personalisation: how to offer the right product, at the right time, to the right person?

Posted by Jean-Luc Bernard on Nov 25, 2022 3:26:30 PM

Do you want to personalise your interactions with your e-commerce site visitors? This is an excellent idea! But for effective results, you need to be able to offer the right product, at the right time, to the right person. How can you do this? Here are the answers.

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Topics: E-commerce, Personalisation

E-commerce: why it's essential to automate your sales process

Posted by Jean-Luc Bernard on Nov 25, 2022 3:17:02 PM

The customer experience is, more than ever, at the heart of the concerns of online retailers. Consumers have become accustomed to having their online shopping experience tailored to their profile and needs. When attracting new customers, it is essential to know what they want to put forward. Without this, the conversion rate is unlikely to reach new heights.

The commercial animation of a merchant site must also be perfectly adapted to its target to be effective. However, this process is tedious and requires considerable human resources. The solution? Automation through artificial intelligence.

Automating the sales animation process saves time and offers many other benefits that will make it indispensable for your business.

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Topics: E-commerce

5 of the best in-shop customer relation practices to be re-enacted on your e-commerce sites

Posted by Jean-Luc Bernard on Nov 7, 2022 5:06:21 PM

Customer focus is the key to success, whether a physical shop or an online platform. But how do you maximise customer satisfaction and experience in the digital e-commerce environment? How can we implement the best in-store customer care to the Internet user’s independent purchasing journey?

Inductive Artificial Intelligence offers the prospect personalised shopping suggestions in real time. Able to compensate for the lack of human intermediation, this technology reproduces the most efficient in-store salespeople practices perfectly and transparently for the Internet user.

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Topics: E-commerce

E-commerce: understanding a customer's expectations in real-time, the power of weak signals vs strong signals

Posted by Jean-Luc Bernard on Nov 7, 2022 4:49:04 PM

Understanding a customer's expectations in real time to offer personalized suggestions: it's every e-commerce site's dream! However, knowing which aspects to consider when personalizing the customer experience is difficult. Should you focus on strong signals? Weak signals? How to take them into account? Debunked.

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Topics: E-commerce

E-commerce: why is your site's sales activity just as important as acquisition?

Posted by Jean-Luc Bernard on Oct 17, 2022 11:25:18 AM

Whether a web giant or a more modest merchant site, sales performance requires investment in traffic management. The reason is simple: without visitors, there is no conversion and, with minimal traffic, limited turnover! But beware, a large audience is not necessarily synonymous with an explosion of turnover ... variations in the conversion rate are correlated to many factors.

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Topics: E-commerce

Netwave: an innovative technology to automate and personalise your website's sales activities

Posted by Netwave on Oct 6, 2022 5:01:37 PM

Are you thinking of automating and customising your e-commerce site's sales activities? This is an excellent idea! This powerful lever allows you to optimise your company's resources and offer a differentiated, customised service to consumers. To support e-commerce sites in this direction, Netwave has developed an Artificial Intelligence technology specifically designed for real-time interaction, the inductive AI, which makes personalised suggestions to site visitors on an industrial scale. Explanations.

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Topics: E-commerce, Personalisation

3rd generation AI: the AI revolution

Posted by Jean-Luc Bernard on Sep 20, 2022 8:30:00 AM

No one can now ignore the near omnipresence of artificial intelligence. It is everywhere, from our daily sports or diet applications to the decision support systems of the world's largest companies, via visual or semantic recognition platforms.

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Topics: Personalisation, E-marketing, Artificial Intelligence

[Case study] How Cobra improved product recommendations with Netwave

Posted by Netwave on Sep 12, 2022 12:23:18 PM

 

Founded over forty years ago, Cobra is a specialist in distributing Hifi and TV  products. Its philosophy is its triptych of expertise, selection, and price. Cobra brings its know-how to a selection of the latest products: hi-fi, home cinema, TV, video projection, multiroom, mobile sound and headphones. 

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Topics: E-commerce, Recommendation

[WHITE PAPER] Choosing a personalisation platform: 20 key point checklist

Posted by Netwave on Aug 30, 2022 4:04:39 PM

Are you thinking about integrating a personalisation platform for your e-commerce site? It's a great decision that will allow you to better customer experience while saving time in your sales activities. It could even boost your sales! However, there's one condition: choose the right tool that will genuinely make a difference.

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Topics: E-commerce, Personalisation

AI: when Artificial Intelligence revolutionises marketing

Posted by Netwave on Aug 24, 2022 12:37:44 PM

Improved ad targeting and e-commerce site design, personalised customer service and lead acquisition... Artificial Intelligence is transforming the marketing industry. Much more than just a tool for saving time and automating thankless tasks, because of its ability to process large volumes of data, it contributes to considerably improving the customer experience, standing out from the competition and, ultimately, promoting the growth of companies. Here are some explanations!

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Topics: E-marketing, Artificial Intelligence