Adopting a personalisation solution on your e-commerce site can be very beneficial. Save time on your website's sales operations, give relevant advice to your visitors, increase customer satisfaction... The reasons for to launch are numerous. However, before investing, it's advisable to study the ROI of such a solution carefully. So, what return on investment can you expect? What gains can you expect from a personalisation solution? Answers.

All directors, managers and executives are confronted with the same problem: how to develop their sales, find new customers and reach their objectives. For e-merchants who want to increase their turnover without recruiting new staff, all eyes are on the conversion rate, the average number of items per basket and the famous turnover per visit. What approach to adopt to stand out from the competition, how to re-mediatise customer relations, where to start to motivate and convince consumers... Discover our easy-to-implement and innovative solutions!

Did you know that the first chatbot was called Eliza and was created in 1966 by an MIT professor? Joseph Weizenbaum, already behind the first computer dedicated to banking, programmed a conversational agent simulating a conversation with a psychotherapist. Since this invention, chatbots have evolved thanks to advances in artificial intelligence to become real assistants. Increasingly efficient, they can now accomplish a precise task, propose solutions and adapted services, or deliver a pre-recorded response at the right time.

Artificial intelligence is everywhere: administration, industry, health, finance, automotive... But also, in

e-commerce! AI is a powerful marketing ally for online sales. However, sometimes it can be challenging to find your way through the jungle of artificial intelligence solutions...

How can AI help you optimise your website’s customer journey? Which solutions are the most effective in boosting your sales? What are the trends to watch out for? To help you see things more clearly, Netwave gives you five marketing trends to boost your sales with artificial intelligence!

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E-commerce sites - especially smaller ones - face two major challenges. They need to grow their site while maintaining a balanced operating account.

In this context, it remains essential to optimise time and resources, especially when staff is limited. Process automation is a solution that allows you to save time without recruiting, especially when it is based on artificial intelligence. Many tasks can be automated for your e-commerce site. Netwave presents 5 of them today!

For many e-commerce sites, it is not easy to position themselves as key player in online sales. Differentiating yourself from the competition, meeting consumer expectations, offering them a tailored experience, gaining profitability... There are many challenges to be met. In this context, adopting a real-time personalization solution can be a high value-added solution: individualizing suggestions to meet the real needs of your visitors will allow you to differentiate yourself and increase your sales. If you are still hesitating to take the step, here are 5 good reasons to adopt a real-time personalization solution on your e-commerce site.

There are more and more e-commerce sites on the web, but not all of them have a good conversion rate. In this ultra-competitive context, increasing the conversion rate becomes a priority for e-commerce sites. To improve your conversion rate, first, it’s necessary to calculate and analyze it to implement effective actions and levers that attract and retain the user. What are the tips for understanding visitor behavior and increasing your e-commerce conversion rate?